1. IntroductionWelcome to New Era Whiskey (“Company”, “we”, “us”, “our”). We respect your privacy and are committed to protecting the personal information you share with us when you visit our website (
https://www.newerawhiskey.com) (the “Site”), purchase our products, sign up for newsletters, or otherwise interact with us.
This Privacy Policy explains what information we collect, how we use it, how we disclose it, and your rights in connection with your personal data.
2. What Information We CollectWe collect both
information you provide and
information collected automatically when you use our Site or services:
2.1 Information you provideName, email address, mailing address, phone number, date of birth/age verification (for alcohol compliance), payment information (when you purchase), shipping/billing address.
When you subscribe to our newsletter, create an account, contact us, fill out forms, or otherwise communicate with us.Any other information you voluntarily provide (e.g., product preferences, feedback, survey responses).
2.2 Information we collect automatically
Browser and device information (e.g., browser type, operating system, device ID).
IP address. Pages visited, time spent, referring/exit pages, links clicked, search terms used on the Site.
Cookies, web beacons, analytics data, location info (approximate, derived from IP).
Other usage information about how you interact with the Site.
2.3 Aggregated or de-identified dataWe may also collect information that has been de-identified or aggregated so that it cannot reasonably identify you. Such information is not treated as personal information under this Privacy Policy.
3. How We Use Your InformationWe use your personal information for a variety of purposes, including:
To process and fulfill orders (including verifying age and shipping alcoholic beverages).
To manage your account, provide customer service, and respond to inquiries.To send you newsletters, marketing communications, promotions, and updates (if you opt in).
To personalize your experience on our Site and improve our products and services.
To perform analytics, track usage, detect and prevent fraud, protect our rights, comply with legal obligations.
To enforce our Terms & Conditions, and for regulatory, legal or tax purposes (including age verification for alcohol sales).
4. Legal Basis for Processing (where applicable)Depending on the jurisdiction, we rely on one or more of the following legal bases for processing your personal information:Your consent (e.g., when you subscribe to marketing).
Performance of a contract (e.g., your purchase order, age-verification and delivery).
Legitimate interests (e.g., fraud prevention, analytics, improving our Site) so long as your rights are not overridden.Compliance with legal obligations.
5. Sharing and Disclosure of Your InformationWe may share your personal information with:
Service providers, vendors, couriers, payment processors, shipping companies, age-verification services who help us operate our business (always under contract and only for permitted purposes).
Business partners, affiliates or third parties with your consent.
Legal or regulatory authorities if required by law, to respond to legal process, defend our rights, protect safety.
A buyer or other successor in the event of a merger, acquisition, sale of assets or restructuring of our business.
Aggregated or de-identified information which cannot reasonably identify you.
We do
not (unless you consent or applicable law allows) sell your personal information for third-party marketing purposes.
6. Cookies and Similar TechnologiesWe use cookies, tracking pixels, web beacons, local storage and similar technologies to:
Recognize you when you visit the Site.
Understand how you use our Site and measure performance of our marketing and advertising.
Provide you with tailored content and advertising (where allowed).
You can manage or disable cookies through your browser settings; however, if you do so some features of the Site may not function properly.
7. Retention of InformationWe will retain your personal information for as long as reasonably necessary to fulfill the purposes described above, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete it or anonymize it.
8. Your Rights and ChoicesDepending on your location, you may have the following rights with respect to your personal information:
Access: Request a copy of the personal information we hold about you.
Correction: Ask us to correct inaccurate or incomplete information.
Deletion: Ask us to delete your personal information (with some exceptions, e.g., legal obligations).
Restriction or objection: Object to or request limitation of certain processing (e.g., for direct marketing).
Data portability: Receive your personal information in a structured, machine-readable format (in applicable jurisdictions).Withdraw consent: If processing is based on your consent, you may withdraw it at any time (this will not affect prior processing).
To exercise these rights, please contact us using the contact details in Section 12. We may require verification of your identity before acting on requests.
9. Children’s PrivacyOur Site and services are intended for adults aged 21 or older (or the legal age for alcohol purchase in your jurisdiction).
We do not knowingly collect personal information from children or persons under the legal purchase age. If we become aware we have inadvertently collected information from someone below the legal age, we will delete it promptly.
10. International Data TransfersIf you are visiting the Site from outside the United States, your information may be transferred to, stored, and processed in the U.S. or other countries where our service providers operate. We will take appropriate safeguards to protect your information in accordance with applicable law.
11. SecurityWe implement reasonable technical, administrative and organizational measures to protect personal information from unauthorized access, use, disclosure, alteration or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your data.
12. Changes to This Privacy PolicyWe may update this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date and post the new version on the Site. Your continued use of the Site after the changes constitute your acceptance of the revised policy.
13. Contact UsIf you have questions, comments or complaints about this Privacy Policy or wish to exercise your rights, please contact:
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